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Activity (back to 2013 CT Business Expo schedule)

How to Reach Decision Makers - How to Close the Big Deal

In this workshop, you will learn:

  • The five things you must master before you can close that Big Sale with ease
  • The ONE trait you must possess to hook a BIG fish
  • How to put your information directly in the path of people looking for your products and services
  • The importance of "Right" Thinking
  • Clearly Defining Your Personas
  • A Three-Step Process to Lay the Foundation for your Success


Moderator: Nancy D. Butler, CFP, CDFA, CLTC

Nancy built a business as a single parent with no other source of income, to $195 million in assets under management and then sold the business. With over 30 years of experience, Nancy now helps businesses and individuals improve performance and build success while being energized, educated and excited about their future.

Nancy has been quoted in many local and national publications including USA Today, Money magazine and The Day and has been a speaker for major corporations such as Pfizer, General Dynamics and Dow Chemical.

Nancy’s book “Above All Else, Success in Life and Business” was published in September 2012.

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Panelist: Jeffrey Cohen; ImageWorks

CEO of ImageWorks, LLC Jeffrey Cohen has a distinguished career in the Computer Generated Graphics, Sales and Marketing, and Technical Support industries. Previously owning American Screen Graphics, a silkscreen and graphic design firm, Jeffrey has also worked in Information Systems for Travelers Insurance, Savage Computers, and Technical support for ITW/Promark.

A graduate of the University of Bridgeport with a degree in fine arts, Cohen also holds a degree from the Computer Processing Institute. Recently recognized by the Connecticut Technology Council's Innovation Pipeline awards as one of the Connecticut Companies to watch in 2009 and 2010. A leader in the New Media Sector, ImageWorks has been a producer of independent small business commercial films. Jeffrey is currently on the Board of Directors for the Tolland County Chamber of Commerce, The Chair of the Economic Development Commission in the town of Vernon, and is the Host and Executive Director of the Connecticut Business Network.

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Panelist: Brian C. DiBella; DiBella, LLC - CFO Services

Brian C. DiBella is a CPA with over 22 years of experience working with individuals and businesses.

Brian’s expertise is on the advisory side of the business helping entrepreneurs who own and operate small and medium size businesses with sales ranging from 1 to 50 million to experience rapid improvement by managing the numbers side of the business to affect an increase in cash flow, profitability and value.



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Panelist: Marge Piccini; Catapult Sucess Strategies

Success Coach, Marge Piccini transforms small business owners into successful business leaders.

She is the creator of CATAPULT Success Strategies, a game changing business development program for small businesses, co-author of “Incredible Business: Expert Advice to Accelerate your Success,” Thrive Publishing 2010, and is featured weekly on the Mary Jones Show, WDRC 1360AM in a segment titled “Shift into Success with Marge Piccini”.



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Activity Details
 Event: 2013 CT Business Expo
 Group: Sales Workshops
 Location: 1
 Time Frame: 2:45 pm - 3:30 pm
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